I'm Asmi Joshi, a San Francisco based Product Designer. I'm currently at AppDirect leading design for checkout and billing experiences.

I have over 5 years of experience helping companies align their end user experience with their business vision and strategy. I've worked in e-commerce, automotive, finance, and enterprise working closely with clients, project managers, and developers. 

At AppDirect, I've worked closely with product and our customers to influence and shape the future of our product. I also have a keen interest in improving UX process within the company and love collaborating with other teams to see how we can best benefit our business. Check out an overview of my work at appdirect,

I hold a Masters degree in  Human Centered Design and Engineering program at the University of Washington, and a BS in Computer Science from the University of Maryland. 

Running, yoga, hiking, creating music are some things that bring me joy. And I've never been able to lose interest in quantified self. Industries that I would love to work in include healthcare and nutrition.

New Delhi, India --> Maryland --> Seattle --> San Francisco

Shoot me an email at: or just fill out the form below if you'd like to get in touch.

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