THE ASK

Transform Rent-A-Center's brand perception and online experience to that of a Strong Compassionate Provider to their customers and to incorporate an e-commerce solution that works in the rent-to-own space.

 
 

Role

Lead UX Designer

  • Developed wireframes for MVP use cases
  • Redesigned the rental applications and agreements flows
  • Conducted site audit, created IA and Taxonomy documents and navigation paradigms
  • Worked closely with the client stakeholders and led key presentations
  • Worked closely with PM, Visual Designers, Front-End, QA, and a copywriter
  • Followed kanban agile methodology
  • Developed a gap analys plan to account for the different in-store and online experiences

Documentation

UX Booklet

Tools

Omnigraffle, HTML/CSS, Illustrator, Jira, Confluence, Keynote

 

Process documents

signing a rental agreement

 
 
 

Information architecture and taxonomy

 
 

RENTAL AGREEMENT USERFLOWS AND DESIGNS